January 07, 2020
Visionary software and digital labor company ChoiceWORX needed to establish a strong brand identity as they emerged onto the market to attract new customers and increase visibility. Roger West worked with ChoiceWORX to develop a corporate messaging framework that would inform the visual elements of their leading-edge corporate identity.
The foundation of the ChoiceWORX corporate identity is a detailed set of brand guidelines that define the company’s internal and externally facing brand through color, fonts, logos, visual accents, templated backgrounds, and overall style. These brand guidelines were instantly employed in a series of assets created by Roger West, including an award-winning eBook on RPA management, which was written and designed by the agency.