September 20, 2016
Tampa, Florida– September 20, 2016– The PDQ restaurant brand, short for People Dedicated to Quality, has launched a new responsive website (https://www.eatPDQ.com), designed and developed by Roger West, a digital agency based in Tampa. Founded in 2011, PDQ is blurring the lines between fast food and fast casual with its high-touch, high-integrity approach to fresh food, fast.
The new web design is a showcase for PDQ’s recent rebranding, and features evocative food imagery, interactive and downloadable menus, a location finder and more. The new site is optimized on all devices: desktop, tablet and mobile.
Jeffrey Kamis, PDQ’s Chief Marketing and PR Officer, said, “We’re thrilled with the new website; it’s a much better reflection of our brand as a fresh and modern take on fast food. The site is not only aesthetically pleasing, it’s also easier for our guests to navigate, and provides more information about our food and our brand story. Roger West has built a place for us to connect with and engage our fans.”
Roger West collaborated with PDQ to develop a new, more user-friendly site architecture, incorporate video, and build the site within Sitefinity CMS, an enterprise-level .NET content management system, which allows PDQ to easily add or edit news posts, community events, special promotions and more.
Mike Westafer, CEO of Roger West, said, “We’re honored to work with top brands like PDQ, and to see how quickly a bold new website like theirs can bring in measurable results. It’s been a pleasure to work with Jeff and his team.”
“Plus, the team at Roger West really likes their food.”
For more information about this project, please contact Roger West.
Founded in 2011, PDQ - short for "People Dedicated to Quality” - is blurring the lines between fast food and fast casual with its high-touch, high-integrity approach to fresh food, fast. Beloved throughout the Southeast and now beyond for its hand-breaded chicken tenders, PDQ crafts delicious salads, sandwiches, and hand-spun milkshakes fresh in store, every day. PDQ is committed to creating deep roots in its local communities and gives thousands of dollars to local charities, schools, and organizations in need every year. Outback Steakhouse co-founder Bob Basham and MVP Holdings CEO Nick Reader are the two principal owners of PDQ. The concept now has 55 locations throughout Alabama, Florida, Georgia, Nevada, New Jersey, North Carolina, South Carolina and Texas. For more information, visit www.eatPDQ.com.