Healthcare IT Companies: A Digital Marketing Plan Just for You

February 13, 2018   /   by  Diane Callihan

A 2017 report predicts that the Healthcare IT market will be worth more than $280 billion by 2021. Despite that phenomenal growth, healthcare IT is one of the most challenging industries to be in if you’re a marketer.

The competition is fierce. The messaging is complex. And it’s hard to connect with the right people.

Have no fear. We’ve got you covered.

Roger West has put together a digital marketing plan specifically for healthcare IT companies like yours.

Find out how to differentiate yourself in the market, reach and engage your audience with targeted content, and generate and nurture leads to fill your pipeline.


And hey, if you’re going to HIMSS 2018 in Vegas this year, come see us! We have a wealth of digital marketing experience with healthcare and healthcare IT companies like WellCare, IBM Watson Health, HealthPlan Services, Allscripts, Altruista and more.

Come visit us in Booth 10615 and let’s talk!

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.