The Tom Brady Effect: Where Business & Football Collide

March 19, 2021   /   by  Michael Westafer

A version of this blog was featured in the Tampa Bay Business Journal's Executive Leadership Trust.

We know what you’re thinking. What the heck does Tom Brady have to do with marketing?

But hear us out.

Last month, Tom Brady and the Tampa Bay Buccaneers defeated the Kansas City Chiefs, winning the Vince Lombardi Trophy for the first time since 2003. This victory solidified the long-standing theory that where Tom Brady goes, success follows.

While we’re not all Tom Brady fans here at Roger West, we know better than to deny the power of the Tom Brady effect. He didn’t earn the nickname “GOAT” by serving only himself. He earned it by relentlessly pursuing success and keeps it by cultivating a culture of greatness within his team.

But what makes the Tom Brady effect so influential?

It all comes down to the relationship between positive leadership, recruitment, and culture. But these three components aren’t just ingredients in the secret sauce of success in sports — they apply directly to business.

We have to earn it every day

In an interview with, Tom Brady was asked about feeling threatened in his role as quarterback. He replied, “I think you need to earn it every day.” One of the hallmarks of good leadership is the understanding that leading others is a privilege that must be earned time and time again. Our team puts the ball in our hands and trusts that we know what to do with it. We can repay them for their trust in us by creating a winning culture that is driven by positivity, practice, and authenticity.

Leaders have to care about their team just as much as they care about their success to lead the charge toward their goals. Committing to the big picture is critical to becoming the best leader you can be. We need to better ourselves so we can better our teams. Roger West takes the “earning it” principle seriously, and it’s paid off. We recently celebrated being named one of Tampa Bay’s Best Places to Work for the third consecutive year.

Talent attracts more talent

What do Rob Gronkowski, Antonio Brown, and Leonard Fournette all have in common? They’re all champs who joined forces on the Buccaneers when Tom Brady came to town. Good leaders attract good talent. The team at Roger West is committed to having strong leaders who empower their teams, and that’s how we ended up with some of the best darn digital marketing experts in Tampa Bay.

Great leaders like Brady know how to leverage their connections and experience for the betterment of the team and can help recruitment efforts flourish. When your organization has strong leadership with a positive reputation, money becomes a secondary benefit to employment.

Brady brings out the best

Tom Brady may have won the MVP award, and his name is the one in all the headlines, but anyone who watched the game knows that the offensive and defensive lines held the fort down. The quarterback, regardless of how talented they are, is just one cog in the machine. The magic is made when the quarterback and linemen work together toward a desired outcome and trust one another enough to do their job.

Public speakers, authors, and executives will tout the importance of leadership all day and night, but the most important thing to remember is that leadership, at its core, is simply facilitating teamwork. Everyone in your organization should feel excited about the next win, from new business to bigger deals and crushed goals. It’s a privilege to lead others, but it’s an even bigger one to work alongside them as they make it happen.

What’s your version of a Super Bowl ring?

Not everyone can win seven Super Bowl rings, but that shouldn’t stop us from trying. Whether your version of a ring is a new client, bigger sales, or more conversions, good leadership can get you there. Build a reputation as a positive, encouraging leader to attract the right talent and build the best team. As long as you’re working toward earning your position every day, the rest will fall into place.

Enjoy leadership advice and pop culture references? Check out an earlier Tampa Bay Business Journal Leadership Trust entry, then comb through the rest of our glorious blog for more nuggets of wisdom.

Michael Westafer

Michael Westafer


As the CEO and founder of Roger West, Mike brings over 25 years of marketing, leadership, and business strategy experience to our team, clients, and partners. Under his leadership, the Roger West has grown from a scrappy startup to a full-service, award-winning agency. He believes in getting things done, making big things happen for clients, and delivering expert fist-bumps.