A Responsive Site Built Right
The franchise site was built using Progress Sitefinity, an enterprise-level .NET content management system, which enables Bloomin’ Brand administrators to easily update information on the site at any time. The site was also built to be responsive, so the site looks and functions as seamlessly on mobile screens as tablets, laptops and desktops.
Bloomin’ Brands has beautiful food and restaurant images, and these were highlighted on rotating image sliders on the site, which are also easy to edit. Their international franchise brands have very different branding and brand standards, and Roger West worked hard to preserve each brands’ integrity while also building a cohesive and unified website.
Capturing Quality Leads
Leads from potential franchisees began coming in as soon as the new site was launched.
Admins for Bloomin’ Brands domestic and international teams each get their own leads, and are assigned specific roles to access information.
We’re delighted to finally have an international franchise site that is representative of Bloomin’ Brands quality, and engages and motivates potential franchisees to reach out to us. Plus, we always enjoy working with the Roger West team.”
Loraine Howell, Manager of International Marketing at Bloomin’ Brands
Roger West has a long and successful relationship with Bloomin’ Brands (10+ years) and is now working on our next project – international website templates that franchises around the world can use as a tool to ensure a consistent brand look and feel. We look forward to continuing our work helping Bloomin’ Brands build a more powerful digital presence world-wide.
About Bloomin’ Brands
Bloomin’ Brands is one of the world’s largest casual dining companies with approximately 100,000 Team Members and close to 1,500 restaurants throughout 48 states, Puerto Rico, Guam and 20 countries. To learn more, visit www.bloominbrands.com.