And we’re not just talking about boring web analytics here – we’re talking about how your restaurant collects, accesses, manages and leverages customer data throughout the lifecycle of your marketing initiatives. It’s how you use data to paint a picture of the customer experience and connect with patrons based on lifestyle factors.
And that’s hard – really hard. In fact, 71% of Chief Marketing Officers feel unprepared for the data explosion they face (Boundless, 2014).
But data is how you make a difference in your restaurant marketing. It’s how you connect with customers, engage visitors and drive repeat business and sales.
Once you get a hold on your data, the end result will be mores leads, more patrons and better experiences for you and your customers.
So what are you waiting for? You can get the free booklet today by completing the form to the right.
“Roger West is an essential partner for the development of our restaurant marketing campaigns. They bring a high level of industry knowledge, creativity, innovation and information on the latest standards and trends.”
Casey Barile, Director of Marketing for Cheeseburger in Paradise.
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